Media Strom
Designing A New Digital Customer Experience
for The Mattress Leader
Transforming a traditional 5-star hotel to a dynamic 5-star city resort
A digital transformation journey that marries website development with human-centric design, elevating brand presence and boosting e-commerce success.
Live Site
https://www.epiruspalace.grEngagement
2024- PresentWebsite Design -WebsiteDevelopment – Support and Updates
Project Type
Marketing, Branding and TechnologyWebsite design and website Development
White Space Works
Brand Repositioning Strategy Marketing Research & Competition Analysis Customer Insights & Stakeholder Interviews New Positioning & Communication Message Purpose, Values & Company Culture Development Experience Design & New Services Creation Website Design Website Development Visual Strategy & Brand Identity Refresh Brand Voice & Messaging Crafting Employer Branding StrategyThe Case
Epirus Palace, a prestigious 5-star hotel in Ioannina, Greece, sought to redefine its market position and enhance its appeal. We came up with the idea to repostition it from a traditional 5-star hotel to a dynamic 5-star city resort, emphasizing its unique urban location while offering diverse experiences.
White Space was tasked with developing a comprehensive brand repositioning strategy to elevate Epirus Palace’s brand perception, attract a broader and more qualitiative audience, and create a distinctive identity in the competitive hospitality market of Ioannina.
The Challenge
1. Differentiating Epirus Palace in a crowded luxury hospitality market
2. Shifting perception from a luxury hotel to a luxury experience-centric resort
3. Aligning internal culture with the new brand positioning
4. Creating compelling experiences that resonate with diverse guest preferences
5. Creating a website that reflects the new brand positiioning and attract the ideal customers
Our Solution
White Space approached the project holistically, beginning with extensive market research, competitor analysis, and stakeholder interviews. We crafted a new positioning strategy, shifting from “Epirotic hospitality” to “The Experience Maker,” emphasizing the hotel’s ability to create distinct experiences due to its location comparing to competitors.
We developed new experiences like a dog park and farm, created dedicated web pages for each experience, and redesigned the website with high aesthetics, user-friendly interfaces, and engaging animations.
The brand identity was refreshed with a new color palette and typography to align with the new positioning. We also crafted a new employer branding strategy to ensure internal alignment with the brand’s new direction. Finally we crafted some differentiated branding elments such as the pet friendly and eco-consious aspects.
Our Impact
The repositioning strategy significantly distinguished and enhanced Epirus Palace’s market presence, attracting a broader and more qualitative audience and increasing bookings. The new experiences and brand identity resonated strongly with guests, leading to improved satisfaction and loyalty. Also opened a whole new world of communication possibilities to further differentiate the hotel in the near future
+0
Growth in direct bookings
through the website, reflecting improved conversion rates and stronger brand appeal.+0
Increased loading speed
Enhancements to the website’s infrastructure provided a smoother, faster browsing experience that keeps customers engaged and reduces bounce rates.+0
Increase in website traffic and engagement
driven by the new user-friendly design and experience-focused content.
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