Revolutionizing the digital presence of Plastic Surgeons
Revolutionizing Plastic Surgery in Greece: Launching a High-End Digital Platform for Dr. Hatzipanayis.”
Live Site
www.perfect-blue.comEngagement
2017 – PresentProject Type
Branding,Website Design and Development
White Space Works
Marketing Research. Competition Analysis, Opportunity Analysis, Brand Positioning, Value Proposition Design, Service Design Messaging, Copywriting, Information Architecture, User Experience Design (UX), Website Design. Website Development, CMS Development, Google Analytics, Performance MarketingThe Case
Dr. Hatzipanayis, a distinguished plastic surgeon with an illustrious academic and professional background in Europe, aimed to establish a high-end plastic surgery practice in Greece in 2018. Recognizing the digital universe’s impact on his practice, he sought to create a premium digital ecosystem to differentiate himself in the competitive Greek market and attract a prestigious clientele.
The goal was to launch his brand in a manner that mirrored his high qualifications and aesthetic approach, introducing innovative procedures unfamiliar to the Greek audience, and positioning himself distinctively from the competition.
The Challenge
The Greek plastic surgery market was highly competitive and saturated, with many surgeons offering similar services. Dr. Hatzipanayis faced the challenge of entering this market without prior presence, network, or personal connections.
Additionally, his innovative procedures were completely unknown to the Greek audience, necessitating a strategic approach to introduce and familiarize these advancements effectively.
The Solution
To address these challenges, we developed a comprehensive Go-To-Market strategy, emphasizing a differentiated brand positioning for Dr. Hatzipanayis in the luxury segment. A detailed competition analysis identified unique practices for launch, guiding the digital presence strategy.
We designed a high-end digital platform with a focus on user experience, minimalistic aesthetics, and advanced technologies to offer an immersive experience. The platform aimed to inform, engage, and build trust, supported by targeted Google, social media campaigns, and a precise TV media plan.
Our Impact
The strategic launch and innovative digital platform significantly elevated Dr. Hatzipanayis’s profile within six months, making him a recognized innovator and preferred surgeon among prestigious clients and celebrities.
Partnerships with top hospitals and clinics were established, enhancing his operational capacity.
More Leads
Surpassed lead generation projections, attracting high-quality clientele through the integrated digital and media campaigns.Conversion Rate
A significant majority of leads chose Dr. Hatzipanayis for their surgical and aesthetic needs, underscoring the effectiveness of the digital platform in converting interest into action.Growth in Site Traffic
The website saw a month-on-month double-digit increase in visits, indicating growing interest and engagement with Dr. Hatzipanayis’s services.
