Established in 1976, Belmond has been a pioneering force in luxury travel for over 40 years, building a diverse portfolio of 60+ hotels, river cruises, train journeys and safaris for discerning global travellers.

With ambitious goals to double EBITDA through an aggressive acquisition strategy, the business needed to ensure digital operations were robust. As well as a consistent visual style, a thoughtful user experience was needed, to cater to multiple stakeholder needs and cover a number of different booking systems.

Most importantly, it was imperative to define what success meant – a particularly interesting measure was the need to convert customers in new parts of the product portfolio, cross-pollinating equity from the more famous brands the business had bought, (think: Copacabana Palace, Cipriani and Orient Express).

The Case

Epikyklos, a visionary in the construction sector, embarked on a transformative journey to elevate its brand image, penetrate new markets, and attract a superior clientele. With a legacy of excellence, the challenge was to transcend traditional boundaries, appealing to key influencers and decision-makers, including architects, and to differentiate itself in a competitive landscape.

The goal was not just to enhance visibility but to redefine the essence of construction around human-centric values. Facing the need to increase leads and sales while communicating its unparalleled superiority, Epikyklos sought to reimagine its brand identity, ensuring it resonated with both its heritage and future aspirations.

The Case

Epikyklos, a visionary in the construction sector, embarked on a transformative journey to elevate its brand image, penetrate new markets, and attract a superior clientele. With a legacy of excellence, the challenge was to transcend traditional boundaries, appealing to key influencers and decision-makers, including architects, and to differentiate itself in a competitive landscape.

The goal was not just to enhance visibility but to redefine the essence of construction around human-centric values. Facing the need to increase leads and sales while communicating its unparalleled superiority, Epikyklos sought to reimagine its brand identity, ensuring it resonated with both its heritage and future aspirations.

Established in 1976, Belmond has been a pioneering force in luxury travel for over 40 years, building a diverse portfolio of 60+ hotels, river cruises, train journeys and safaris for discerning global travellers.

With ambitious goals to double EBITDA through an aggressive acquisition strategy, the business needed to ensure digital operations were robust. As well as a consistent visual style, a thoughtful user experience was needed, to cater to multiple stakeholder needs and cover a number of different booking systems.

Most importantly, it was imperative to define what success meant – a particularly interesting measure was the need to convert customers in new parts of the product portfolio, cross-pollinating equity from the more famous brands the business had bought, (think: Copacabana Palace, Cipriani and Orient Express).

Established in 1976, Belmond has been a pioneering force in luxury travel for over 40 years, building a diverse portfolio of 60+ hotels, river cruises, train journeys and safaris for discerning global travellers.

With ambitious goals to double EBITDA through an aggressive acquisition strategy, the business needed to ensure digital operations were robust. As well as a consistent visual style, a thoughtful user experience was needed, to cater to multiple stakeholder needs and cover a number of different booking systems.

Most importantly, it was imperative to define what success meant – a particularly interesting measure was the need to convert customers in new parts of the product portfolio, cross-pollinating equity from the more famous brands the business had bought, (think: Copacabana Palace, Cipriani and Orient Express).