Designing A New Digital Customer Experience for The Mattress Leader

A digital transformation journey that marries technology with human-centric design, elevating brand presence and boosting e-commerce success.

View Live Site

Live Site

www.mediastrom.com/

Engagement

2019 – Present
Full technical Support and Updates

Project Type

Marketing, Branding and Technology
E-commerce Redesign and Development

White Space Works

Information Architecture (IA), Messaging, Copywriting,, User Experience Design (UX), Ecommerce Platform Development, CMS Development, ERP Integration, Custom Application Development, Photography, Pictograms Design, 3D Design, Animation Design.

The Case

Mediastrom, the leader in the sleep products industry, envisioned a new digital experience that would elevate its online presence and brand value. The challenges were to develop a digital ecosystem that would really revolutionize the way customers experience the brand and its products. On the other hand, to harmonize the human centric vision of “Sleep well, Great Living” with e-commerce growth and retail traffic without compromising partners’ profitability.

The brand needed to showcase its superior product range in a fresh, visually appealing manner, including a customization tool offering over 19,000 mattress combinations. Additionally, Mediastrom aimed to adopt a more human-centric communication style, expand into new categories, and target the hotel market. The overarching goal was to reposition Mediastrom not just as a mattress company, but as a wellness brand, necessitating a common visual and verbal language that reflected this new strategic direction.

The Case

Mediastrom, the leader in the sleep products industry, envisioned a new digital experience that would elevate its online presence and brand value. The challenges were to develop a digital ecosystem that would really revolutionize the way customers experience the brand and its products. On the other hand, to harmonize the human centric vision of “Sleep well, Great Living” with e-commerce growth and retail traffic without compromising partners’ profitability.
The brand needed to showcase its superior product range in a fresh, visually appealing manner, including a customization tool offering over 19,000 mattress combinations. Additionally, Mediastrom aimed to adopt a more human-centric communication style, expand into new categories, and target the hotel market. The overarching goal was to reposition Mediastrom not just as a mattress company, but as a wellness brand, necessitating a common visual and verbal language that reflected this new strategic direction.

The Challenge

Mediastrom’s web presence did not fully reflect its market leadership and brand values, with a digital experience that did not support its dual goals of e-commerce growth and driving retail store traffic.

The brand struggled to convey the superiority of its extensive product range and customization options in a user-friendly way. Additionally, the need to evolve their communication to a more human-centric, benefit-oriented approach and to effectively introduce new product categories and target the hotel market presented significant strategic challenges.

Also the extreme customization that is necessary for the proper selection of a mattress or any other sleep product, was not supported effectively. 
Other major challenges were to determine the optimal Information Architecture (IA), the most friendly User Experience (UX) and the new technologies that we had to use in order to enrich our Customers; journey and achieve all branding and commercial objectives.

Our Solution

Working closely with MediaStrom’s management and teams wes started from collecting data and insights through one to one interviews and focus groups Based on the findings, our team conducted extensive UX analysis and developed a solution that enriched our customers experience. Our engineering team developed a high tech customization system for selecting the appropriate mattress or bed, For the navigation system we analysed data from different customer journeysm while we at the end e tested the proposed customer journey with actual users. 

Our solution included a new verbal and visual communication language, informed by brand personas. We migrated thousands of customers to a newly developed system that included a customization tool and a user journey map, enhanced by pictograms and 3D visuals. This comprehensive approach not only streamlined the user experience but also ensured that Mediastrom’s digital platform and e-commerce site became powerful brand communication touchpoints, clearly differentiating Mediastrom in the market and emphasizing its commitment to wellness.

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Our Impact

The transformation resulted in a state-of-the-art digital platform that significantly distinguished Mediastrom from its competitors, enhancing both brand value and technological superiority with a distinctly human touch. 

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New products added

We significantly expanded Mediastrom’s online catalog, offering customers an unparalleled selection of high-quality mattresses and sleep products.
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Increased loading speed

Enhancements to the website’s infrastructure provided a smoother, faster browsing experience that keeps customers engaged and reduces bounce rates.
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E-commerce sales

Our strategic overhaul of the digital platform led to a surge in e-commerce sales, demonstrating the effectiveness of combining user-friendly design with a robust online retail strategy.
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Increased return on investment (ROI)

The comprehensive rebranding and optimization efforts underscored the financial viability and success of our approach to digital transformation and brand communication.

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web site development epiruspalace hotel

Transforming a traditional 5-star hotel to a dynamic 5-star city resort

A digital transformation journey that marries website development with human-centric design, elevating brand presence and boosting e-commerce success.

View Live Site

Live Site

https://www.epiruspalace.gr

Engagement

2024- Present
Website Design -WebsiteDevelopment – Support and Updates

Project Type

Marketing, Branding and Technology
Website design and website Development

White Space Works

Brand Repositioning Strategy Marketing Research & Competition Analysis Customer Insights & Stakeholder Interviews New Positioning & Communication Message Purpose, Values & Company Culture Development Experience Design & New Services Creation Website Design Website Development Visual Strategy & Brand Identity Refresh Brand Voice & Messaging Crafting Employer Branding Strategy

The Case

Epirus Palace, a prestigious 5-star hotel in Ioannina, Greece, sought to redefine its market position and enhance its appeal. We came up with the idea to repostition it from a traditional 5-star hotel to a dynamic 5-star city resort, emphasizing its unique urban location while offering diverse experiences.
White Space was tasked with developing a comprehensive brand repositioning strategy to elevate Epirus Palace’s brand perception, attract a broader and more qualitiative audience, and create a distinctive identity in the competitive hospitality market of Ioannina.

The Case

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The Challenge

1. Differentiating Epirus Palace in a crowded luxury hospitality market

2. Shifting perception from a luxury hotel to a luxury experience-centric resort

3. Aligning internal culture with the new brand positioning

4. Creating compelling experiences that resonate with diverse guest preferences

5. Creating a website that reflects the new brand positiioning and attract the ideal customers

Our Solution

White Space approached the project holistically, beginning with extensive market research, competitor analysis, and stakeholder interviews. We crafted a new positioning strategy, shifting from “Epirotic hospitality” to “The Experience Maker,” emphasizing the hotel’s ability to create distinct experiences due to its location comparing to competitors.
We developed new experiences like a dog park and farm, created dedicated web pages for each experience, and redesigned the website with high aesthetics, user-friendly interfaces, and engaging animations.
The brand identity was refreshed with a new color palette and typography to align with the new positioning. We also crafted a new employer branding strategy to ensure internal alignment with the brand’s new direction. Finally we crafted some differentiated branding elments such as the pet friendly and eco-consious aspects.

View Live Site

Our Impact

The repositioning strategy significantly distinguished and enhanced Epirus Palace’s market presence, attracting a broader and more qualitative audience and increasing bookings. The new experiences and brand identity resonated strongly with guests, leading to improved satisfaction and loyalty. Also opened a whole new world of communication possibilities to further differentiate the hotel in the near future

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Growth in direct bookings

through the website, reflecting improved conversion rates and stronger brand appeal.
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Increased loading speed

Enhancements to the website’s infrastructure provided a smoother, faster browsing experience that keeps customers engaged and reduces bounce rates.
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Increase in website traffic and engagement

driven by the new user-friendly design and experience-focused content.

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Transforming a Construction Company to the first Human Centric Leading Brand

Revolutionizing Epikyklos: A strategic brand transformation that redefined industry standards, attracting premium clientele and setting new benchmarks in construction.

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Live Site

https://epikyklos.gr/

Project Type

Repositioning Strategy, Branding Strategy Website Design Website Development

White Space Works

Information Architecture (IA), Brand Strategy, Mission, Vision, Values Design Messaging Strategy, User Experience Design (UX), Web site Design ,Website Development, CMS Development, Animation Design, Landing Page Design and Development, Google Analytics, Social Media strategy and execution, Google Performance, Search Engine Optimization (S.E.O)

Engagement

2017 – Present

The Case

Epikyklos, a visionary in the construction sector, embarked on a transformative journey to elevate its brand image, penetrate new markets, and attract a superior clientele. With a legacy of excellence, the challenge was to transcend traditional boundaries, appealing to key influencers and decision-makers, including architects, and to differentiate itself in a competitive landscape.

The goal was not just to enhance visibility but to redefine the essence of construction around human-centric values. Facing the need to increase leads and sales while communicating its unparalleled superiority, Epikyklos sought to reimagine its brand identity, ensuring it resonated with both its heritage and future aspirations.

Client Brief

Epikyklos, a visionary in the construction sector, embarked on a transformative journey to elevate its brand image, penetrate new markets, and attract a superior clientele. With a legacy of excellence, the challenge was to transcend traditional boundaries, appealing to key influencers and decision-makers, including architects, and to differentiate itself in a competitive landscape.
The goal was not just to enhance visibility but to redefine the essence of construction around human-centric values. Facing the need to increase leads and sales while communicating its unparalleled superiority, Epikyklos sought to reimagine its brand identity, ensuring it resonated with both its heritage and future aspirations.

The Challenge

Epikyklos faced the multifaceted challenge of upgrading its brand image to not only penetrate new markets but also to elevate its brand value significantly. The aim was to attract discerning clients and forge stronger connections with key industry influencers.

Despite its established reputation, the company needed to differentiate itself and articulate its superiority in a crowded market, striving to increase leads and sales while maintaining its commitment to excellence and innovation in the construction industry.

Our Solution

Our strategic solution for Epikyklos involved a comprehensive brand repositioning, which included changing the communication language to resonate more deeply with their audience. We focused on designing with purpose, enhancing architectural elements, and building a brand that truly reflects its values, vision, and mission.

This holistic approach was aimed at not just redefining the brand’s image but also at ensuring that Epikyklos stood out as a leader in the construction industry, known for its innovation and human-centric approach.

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Our Impact

The rebranding and strategic marketing efforts for Epikyklos resulted in the brand becoming a beacon in the construction industry, celebrated for prioritizing human experiences over mere buildings. This shift not only garnered awards and significant projects but also fostered a culture that attracted attention from major publishing titles.

Epikyklos’s new brand identity and strategic positioning have set it apart, making it a preferred partner for clients and influencers alike, and redefining what success looks like in the construction sector.

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Increase in traffic

Our digital marketing strategies and SEO optimization led to a dramatic surge in website traffic, significantly enhancing Epikyklos’s online visibility and brand awareness.
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Leads generation

Innovative lead generation tactics and targeted marketing campaigns effectively doubled the number of potential clients reaching out to Epikyklos, indicating a strong market interest.
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Increase in conversion rate

Through a refined sales funnel and enhanced customer engagement strategies, we achieved an unprecedented conversion rate, turning a majority of inquiries into successful projects.

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Transforming a minimal window companyto a luxury market leader brand.

Transforming Avaton: From technical prowess to market leader in the luxury market through strategic rebranding and innovative service design, enhancing visibility and customer engagement.

View Live Site

Live Site

www.avatonframes.com

Project Kick Off Date

October 2022

Project Type

Marketing Strategy, Branding Strategy Technology, Website Design and Development

Project delivered

June 2023

White Space Works

SWOT Analysis, Value Proposition Design Brand Manual, Messaging, Copy Wtitiing, Product range Development, Design and Branding, information Architecture (IA), User Experience design (UX), Website Design, Website Development, CMS development, Process Visualization, Animation Design

Engagement

On going

The Case

Avaton, a trailblazer in EnginTech, specializes in the design, production, and installation of frameless window systems. With a focus on revolutionizing living spaces through patented technology and bespoke design, Avaton blends engineering intelligence with aesthetic elegance. However, despite their technical superiority, Avaton faced challenges in communicating their value, differentiating themselves in a niche market, and enhancing brand equity.

Their highly technical language and lack of a differentiated customer experience hindered broader market penetration and stakeholder engagement. Recognizing these challenges, Avaton sought to elevate their brand and product appeal to not only industry insiders but also end-users, ensuring their innovative window solutions were both acknowledged and desired.

Client Brief

Avaton, a trailblazer in EnginTech, specializes in the design, production, and installation of frameless window systems. With a focus on revolutionizing living spaces through patented technology and bespoke design, Avaton blends engineering intelligence with aesthetic elegance. However, despite their technical superiority, Avaton faced challenges in communicating their value, differentiating themselves in a niche market, and enhancing brand equity.
Their highly technical language and lack of a differentiated customer experience hindered broader market penetration and stakeholder engagement. Recognizing these challenges, Avaton sought to elevate their brand and product appeal to not only industry insiders but also end-users, ensuring their innovative window solutions were both acknowledged and desired.

The Challenge

Avaton grappled with articulating their technological and engineering superiority in a market with limited awareness of minimal window systems. The technical complexity of their communication alienated potential customers and key stakeholders, such as architects.

The absence of a distinct brand value and customer experience, coupled with a lack of differentiation in a high-end market, posed significant barriers to growth. Avaton needed to transcend these challenges to not only showcase their innovation but also to captivate and expand their customer base.

Our Solution

To address these challenges, we embarked on a comprehensive repositioning strategy for Avaton. This included crafting a compelling brand story, elevated human centric communication language, to resonate with a broader but high-end audience, and redesigning services to meet the unique needs of target groups.

We introduced new product ranges and advanced the aesthetic design of both products and the website. We employed high end technologies and top of the edge animation design, to fully reflect and embody the new luxury market positioning,  Our “Beyond” guarantee service was implemented to ensure unparalleled after-sales support, reinforcing Avaton’s commitment to excellence and innovation in every customer interaction.

View Live Site

Our Impact

The strategic overhaul catalyzed a remarkable transformation for Avaton. By redefining their brand and enhancing user experience, we unlocked new business development opportunities and penetrated new markets, including a significant move into the USA.

Strengthened partnerships and a reinvigorated approach to service design elevated Avaton’s market position, making their windows not just products but symbols of beauty and innovation. This shift not only enhanced Avaton’s brand value but also established them as the leading luxury brand in frameless window systems.

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Desktop loading speed

Advanced development techniques and technologies to Avaton’s digital infrastructure dramatically improved the website’s desktop loading speed, ensuring a seamless browsing experience for all visitors
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Mobile loading speed

Advanced technologies and optimization efforts specifically targeted at mobile platforms resulted in significantly faster access times, catering to the growing number of users on smartphones and tablets.
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Increase in traffic

Our strategic marketing , web and animation design, coupled with SEO initiatives successfully attracted a larger audience, significantly boosting website traffic and enhancing brand visibility online

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Revolutionizing the marketing tools of Athens University of Economics and Business (AUEB)

Revolutionizing University-Business Collaboration: AUEB’s ‘Taftisis’ initiative
transforms academic engagement, fostering unprecedented connections
with the business world and empowering students with real-market insights.

Engagement

2022 – Present

Project Type

Branding, Marketing, Service Design, Graphic Design, Killer Visual presentation

White Space Works

Research, Branding, Service Design, Graphic Design, Data Visualization, Process Visualization, Messaging, Copywriting, Video Motion Design

The Case

The Athens University of Economics and Business (AUEB), a beacon of academic excellence and innovation, embarked on a strategic journey to redefine its engagement with the business sector. Aiming to dispel the perception of Greek universities’ insularity from private sector collaborations, AUEB sought to create a communication tool that not only aligned education with business realities but also attracted funding for scholarships and sponsorships for events.

This initiative was crucial for enhancing University’s awareness in the business world, despite major challenges for a public sector institution such as a lack of prior initiatives, difficulty in material collection, and the need for collaboration across different university departments.

Client Brief

The Athens University of Economics and Business (AUEB), a beacon of academic excellence and innovation, embarked on a strategic journey to redefine its engagement with the business sector. Aiming to dispel the perception of Greek universities’ insularity from private sector collaborations, AUEB sought to create a communication tool that not only aligned education with business realities but also attracted funding for scholarships and sponsorships for events.
This initiative was crucial for enhancing University’s awareness in the business world, despite major challenges for a public sector institution such as a lack of prior initiatives, difficulty in material collection, and the need for collaboration across different university departments.

The Challenge

AUEB faced the challenge of overcoming the entrenched perception that Greek universities are detached from the private sector. Without existing materials or prior experience in such initiatives, the university needed to innovate from scratch, requiring the collection of diverse materials and the alignment of various departments.

The task was daunting: to introduce a fresh, innovative look and approach that was unfamiliar to the staff, all while balancing the university’s esteemed image with a new, dynamic presentation style.

Our Solution

In response, we shifted focus from merely creating a presentation to developing a comprehensive new service named “Taftisis.” Utilizing popular video technology and software platforms, we embraced data and process visualization, pictograms, and timeline design to articulate AUEB’s strategy.

This approach, grounded in service design and a human-centric communication language, transformed how AUEB presents its alignment with business organizations, signaling a new era of openness and collaboration between academia and the business sector.

View Live Site

Our Impact

“Taftisis” evolved into a pivotal platform for AUEB, revolutionizing its strategy to demonstrate openness to the business community. The initiative not only became the university’s primary tool for engaging with organizations but also surprised and engaged business owners and executives.

Alumni, now working in influential companies, shared the presentation widely, becoming proud ambassadors of AUEB’s new direction. This marked a significant shift, positioning AUEB as a leader in fostering real-world business and academic collaborations.

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Leads generation

The ‘Taftisis’ platform significantly enhanced AUEB’s ability to generate leads, attracting interest from businesses and organizations keen on partnering with the university.
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Increase in conversion rate

Efforts to streamline and improve engagement strategies resulted in a substantial rise in the conversion of these leads into tangible collaborations and sponsorships.
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Presentations held using the specific tool

“Taftisis” became the definitive presentation tool for AUEB, widely used to communicate its new strategic direction and foster connections with the business community.

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Transforming TheCoach.gr to the Leading B2B Wellbeing Program provider.

Empowering Corporate Wellbeing: TheCoach’s Journey to Becoming the Premier Holistic Wellbeing Program for Enhanced Daily Life.

Live Site

Thecoach.gr/Corporate

Engagement

2020 – Ongoing

Type of Project

Marketing Strategy, Go to Market Strategy B2B Sales Strategy and systematization, B2B Performance marketing, B2B Social media Strategy

White Space works

Market and Customer Analysis, Value Proposition Design, On Boarding Strategy Design, Service Design, Leads generation Strategy and scripts, Sales Pitch Presentation Design, Follow up Strategy Design,Sales Analytics, Social Media campaigns, Google campaigns

The Case

In 2020, TheCoach.gr launched as the first premium video on demand wellness platform, offering an exceptional online holistic wellness experience. Quickly attracting thousands seeking convenient exercise options, TheCoach identified a new opportunity within corporate wellbeing. Developing a program tailored for corporations, TheCoach aimed to address all facets of modern wellbeing, offering value and flexibility for organizations at various stages of their wellbeing journey.

This initiative sought to transform TheCoach from a digital platform into a holistic program that could meet diverse employee needs across Greece, ensuring accessibility, engagement, and a comprehensive approach to wellbeing that encompasses physical, mental, career, financial, and societal aspects.

Client Brief

In 2020, TheCoach.gr launched as the first premium video on demand wellness platform, offering an exceptional online holistic wellness experience. Quickly attracting thousands seeking convenient exercise options, TheCoach identified a new opportunity within corporate wellbeing. Developing a program tailored for corporations, TheCoach aimed to address all facets of modern wellbeing, offering value and flexibility for organizations at various stages of their wellbeing journey.
This initiative sought to transform TheCoach from a digital platform into a holistic program that could meet diverse employee needs across Greece, ensuring accessibility, engagement, and a comprehensive approach to wellbeing that encompasses physical, mental, career, financial, and societal aspects.

The Challenge

TheCoach faced a market unaccustomed to corporate wellbeing initiatives, with companies either lacking engagement strategies or struggling with execution plans and data insights into employee needs. Challenges included ensuring employee participation, navigating GDPR concerns, and maintaining TheCoach’s identity as a digital platform while expanding its services.

Limited resources and budgets further complicated efforts to implement comprehensive wellbeing programs, highlighting the need for a strategic overhaul to meet these diverse corporate and employee wellness requirements effectively.

Our Solution

Our approach involved a thorough market analysis and HR insights, adopting a Blue Ocean strategy to identify unmet needs and opportunities. We redefined TheCoach’s value proposition, focusing on holistic wellbeing and transitioning from a service provider to a comprehensive wellbeing consultant.

Our solution included a hybrid model of online and onsite experiences, innovative technologies for privacy and engagement, and a B2B sales strategy to equip TheCoach for corporate collaboration, covering all wellbeing pillars and ensuring a flexible, inclusive program.

View Live Site

Our Impact

TheCoach’s strategic pivot to a holistic corporate wellbeing program has significantly impacted the market, introducing wellbeing solutions to sectors previously underserved. By enriching major brands’ wellbeing offerings and supporting thousands of employees in living better lives, TheCoach has established itself as a leader in corporate wellness.

The program’s success is evident in its high subscriber engagement, brand participation, and customer retention rates, demonstrating the effectiveness of TheCoach’s comprehensive approach to enhancing corporate and employee wellbeing.

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Subscribers

TheCoach’s innovative program has attracted a substantial subscriber base, showcasing its appeal and effectiveness in meeting corporate and employee wellness needs.
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Activation Rate

Achieving an activation rate three times above the industry average, TheCoach has successfully engaged a significant portion of its audience, indicating the program’s relevance and value.
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Brands

Collaboration with over 60 brands highlights TheCoach’s penetration into various market segments, enriching their wellbeing programs and underscoring TheCoach’s role as a key player in corporate wellness.
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Retention Rate

An impressive retention rate of existing customers attests to the program’s quality and the sustained interest and satisfaction among participants, reinforcing TheCoach’s impact on corporate wellbeing landscapes.

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Transforming Home Wellness Market in Greece: TheCoach.gr Journey to a Holistic Online Experience

Anytime, Anywhere Wellness Building the leading Video On Demand Platform

View Live Site

Live Site

Thecoach.gr

Engagement

2020 – Present

Type of Project

Marketing Strategy, Technology, Web Design, E-commerce Platform Development

White Space works

Naming, Branding, Business Model Design, Marketing and Digital Strategy, Commercial Strategy User Experience Design (UX), Web Design, E-commerce platform development, Video Production, Messaging, Copywriting, Google Analytics, Performance Marketing, Social Media Content

The Case

TheCoach.gr embarked on a mission to revolutionize the wellness industry in Greece by introducing an innovative online video on demand, holistic wellness experience accessible anytime, anywhere.

Aiming to reach new target audiences beyond the conventional gym and studio offerings, TheCoach.gr developed a low-cost, high-value subscription model suitable for individuals and corporations alike, meeting the demand for an exceptional online wellness experience.

Client Brief

In 2020, TheCoach.gr launched as the first premium video on demand wellness platform, offering an exceptional online holistic wellness experience. Quickly attracting thousands seeking convenient exercise options, TheCoach identified a new opportunity within corporate wellbeing. Developing a program tailored for corporations, TheCoach aimed to address all facets of modern wellbeing, offering value and flexibility for organizations at various stages of their wellbeing journey.
This initiative sought to transform TheCoach from a digital platform into a holistic program that could meet diverse employee needs across Greece, ensuring accessibility, engagement, and a comprehensive approach to wellbeing that encompasses physical, mental, career, financial, and societal aspects.

The Challenge

The journey to transform wellness in Greece was multifaceted and challenging. TheCoach.gr faced the dominance of traditional gyms and studios as primary wellness service providers, coupled with high video production costs and scarce experience in wellness video production. Few trainers were skilled in on-camera presentation, and there was significant public hesitation towards adopting new exercise formats.

Additionally, limited local expertise in online subscription business model design and video on demand technology development platforms posed significant hurdles. This initiative required changing the exercise behavior of the people, turning them from gyms to home wellness.

Our Solution

Blending technology, agility, and diverse teams of experts, TheCoach.gr tackled these challenges head-on. A deep market and opportunity analysis identified untapped segments and competitive advantages. A high-end tech team was assembled to create the first Greek video on demand wellness platform, focusing on user experience, interactivity, and custom workout programs.

Production processes were revolutionized to manage costs effectively, while financial advisors crafted a strategic pricing and subscription model. An HR department was established to recruit and train high-quality trainers on presentation skills. Marketing innovation introduced prepaid cards for retail outlet distribution, expanding market reach significantly.

View Live Site

Our Impact

TheCoach.gr has redefined the wellness landscape in Greece, becoming the leading video on demand wellness platform and reaching audiences previously underserved by traditional wellness offerings. The innovative strategy quickly penetrated market segments that had no wellbeing offering till now.

The prepaid idea for selling the programs gave access to the brand to more than 240 retail outlets, significantly expanding its market presence.

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Subscribers

Demonstrating the platform’s widespread acceptance and success.
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Workouts

Offering a diverse range of wellness activities including fitness, yoga, pilates, dance, and office workouts.
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Coaches

Featuring a team of expert coaches across various disciplines.
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Excellence Awards

Recognized for achievements in fitness, technology, and HR, underscoring the platform’s quality and innovation.

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myAUEB app Ο κόσμος του ΟΠΑ στο κινητό σου

Καλώς ήρθες στην επίσημη εφαρμογή του Οικονομικού Πανεπιστημίου Αθηνών
που ήρθε και ενισχύει την εμπειρία φοίτησης των προπτυχιακών φοιτητών και φοιτητριών του.

Live Site

www.mediastrom.com/

Engagement

2019 – Present
Full technical Support and Updates

Project Type

Marketing, Branding and Technology
E-commerce Redesign and Development

White Space Works

Information Architecture (IA), Messaging, Copywriting,, User Experience Design (UX), Ecommerce Platform Development, CMS Development, ERP Integration, Custom Application Development, Photography, Pictograms Design, 3D Design, Animation Design.

The Case

Mediastrom, the leader in the sleep products industry, envisioned a new digital experience that would elevate its online presence and brand value. The challenges were to develop a digital ecosystem that would really revolutionize the way customers experience the brand and its products. On the other hand, to harmonize the human centric vision of “Sleep well, Great Living” with e-commerce growth and retail traffic without compromising partners’ profitability.

The brand needed to showcase its superior product range in a fresh, visually appealing manner, including a customization tool offering over 19,000 mattress combinations. Additionally, Mediastrom aimed to adopt a more human-centric communication style, expand into new categories, and target the hotel market. The overarching goal was to reposition Mediastrom not just as a mattress company, but as a wellness brand, necessitating a common visual and verbal language that reflected this new strategic direction.

myAUEB app

Είσαι προπτυχιακός /η, φοιτητής/τρια του ΟΠΑ; Tότε αυτή είναι η εφαρμογή σου!

Τώρα με την myAUEB app έχεις όλο τον κόσμο του Πανεπιστημίου στο κινητό σου:

– Καινοτόμες Λειτουργίες.
 – Ενημερώσεις σε πραγματικό χρόνο.
 – Άμεση επικοινωνία με διδάσκοντες.
 – Ψηφιοποιημένη σύνδεση με την γραμματεία.
 – Διασύνδεση με την αγορά εργασίας.
 – Νέα, ανακοινώσεις. Ειδοποιήσεις.
 – Προσωποποιημένη διαχείριση λογαριασμού

και πολλά άλλα.
Αυτή είναι η νέα ψηφιακή εποχή του ΟΠΑ.
Αυτή είναι η myAUEB app, η εφαρμογή που επαναπροσδιορίζει τη σύνδεση προπτυχιακών, φοιτητών/τριών του ΟΠΑ με το Πανεπιστήμιο και την αγορά εργασίας.

Κατέβασε τώρα την εφαρμογή, συνδέσου με τους κωδικού του Πανεπιστημίου και ένα ολόκληρος κόσμος ψηφιακών υπηρεσιών είναι διαθέσιμος για εσένα.

Ενημέρωση σε Πραγματικό Χρόνο για το Πρόγραμμα Φοίτησής σου.

Τώρα έχεις τα πάντα για το πρόγραμμα και την πρόοδο των σπουδών σου στο κινητό με ενημερώσεις σε πραγματικό χρόνο.

– Ψηφιακό ημερολόγιο με το καθημερινό πρόγραμμα μαθημάτων

– Ανακοινώσεις για εργασίες και εξετάσεις

– Yπενθυμίσεις για όλες τις προθεσμίες υποβολής εργασιών

– Ανάλυση της προόδου φοίτησης με προβολή της βαθμολογίας  

– Προβολή του ποσοστού ολοκλήρωσης των μαθημάτων για την απόκτηση πτυχίου

– Άμεσες ειδοποιήσεις (Push Notifications) για έκτακτες αλλαγές στο πρόγραμμα του Πανεπιστημίου ή σημαντικά νέα

– Πλήρη ενημέρωση για τις διαδικασίες φοίτησης ανά έτος

Κατέβασε το app

Ενημέρωση σε Πραγματικό Χρόνο για το Πρόγραμμα Φοίτησής σου.

Τώρα έχεις τα πάντα για το πρόγραμμα και την πρόοδο των σπουδών σου στο κινητό με ενημερώσεις σε πραγματικό χρόνο.

– Ψηφιακό ημερολόγιο με το καθημερινό πρόγραμμα μαθημάτων

– Ανακοινώσεις για εργασίες και εξετάσεις

– Yπενθυμίσεις για όλες τις προθεσμίες υποβολής εργασιών

– Προβολή του ποσοστού ολοκλήρωσης των μαθημάτων για την απόκτηση πτυχίου

– Ανάλυση της προόδου φοίτησης με προβολή της βαθμολογίας  

– Πλήρη ενημέρωση για τις διαδικασίες φοίτησης ανά έτος

Κατέβασε το app

Πλήρως ψηφιοποιημένη πρόσβαση σε υπηρεσίες του Πανεπιστημίου.

Με το myAUEB app, την ολοκληρωμένη εφαρμογή προπτυχιακών σπουδών που συνδέεται με τα πληροφοριακά συστήματα του Πανεπιστημίου και με εξωτερικά πληροφοριακά συστήματα, έχεις προσωποποιημένη πληροφόρηση για ένα ευρύ φάσμα υπηρεσιών και δυνατοτήτων όπως:

– Ψηφιακή επικοινωνία με τη Γραμματεία Τμήματος με δυνατότητα αποστολής αιτημάτων

Όλες οι γραμματειακές διαδικασίες, από την έκδοση πιστοποιητικών έως τις αιτήσεις, γίνονται εύκολα και γρήγορα

– Σύνδεση με e-Class και με e-Γραμματεία

– Απευθείας επικοινωνία με email διδασκόντων

– Απευθείας σύνδεση με το πρόγραμμα Evdoxos

Τώρα η πρόσβαση σου σε εκπαιδευτικό και βιβλία γίνεται πιο εύκολη από ποτέ

– Ενημέρωση για το menu σίτισης της Φοιτητικής Λέσχης

– Απευθείας σύνδεση με τα Social Media του ΟΠΑ

Εξοικονόμησε χρόνο και ενέργεια με τις ψηφιοποιημένες λύσεις του myAUEB.

Άμεση Διασύνδεση

με την Αγορά Εργασίας

Το Οικονομικό Πανεπιστήμιο Αθηνών, έχει ως κύριο μέλημά του, την ακόμα καλύτερη διασύνδεση των προπτυχιακών φοιτητών/τριών του με την αγορά εργασίας. Τώρα με το myAUEBapp ανοίγει νέους δρόμους για ευκαιρίες άμεσης απασχόλησης που ταιριάζουν στις δεξιότητες και τις φιλοδοξίες σου προσφέροντας:

– Ενημέρωση για Ευκαιρίες Άμεσης Απασχόλησης:

Ενημερώσου πρώτος/η για θέσεις εργασίας που σε ενδιαφέρουν, με αναλυτική παρουσίαση της εταιρείας, των προϋποθέσεων και των παροχών.

– Δυνατότητα Ψηφιακής Αποστολής Αίτησης:

Στείλε την αίτησή σου ψηφιακά μέσω της εφαρμογής, εξοικονομώντας χρόνο και ενισχύοντας τις πιθανότητες επιτυχίας.

Μείνε ενημερωμένος/η για τις τάσεις της αγοράς και ενίσχυσε τις επαγγελματική σου προοπτικές.

Ακόμα περισσότερες δυνατότητες και υπηρεσίες

– Άμεσες ειδοποιήσεις (Push Notifications) για έκτακτες ανακοινώσεις.

– Ενημερώσεις για νέα, εκδηλώσεις και ομαδικές δράσεις.

– Προσωποποιημένη διαχείριση του λογαριασμού σου.

Κατέβασε τώρα το my AUEB app

Άλλαξε την εμπειρία φοίτησής σου!

Είσαι προπτυχιακός/η φοιτητής/τρια του Οικονομικού Πανεπιστημίου Αθηνών;

Το myAUEB app αποτελεί την απόλυτη ψηφιακή λύση για εσένα αφού σου προσφέρει:

– Ενημέρωση σε πραγματικό χρόνο για την πορεία της φοίτησής σας  

– Ψηφιοποιημένες υπηρεσίες

– Άμεση σύνδεση με την αγορά εργασίας

– Πρόσβαση σε εκπαιδευτικό υλικό

– Ανακοινώσεις, νέα, ειδοποιήσεις

Ενίσχυσε σήμερα την ακαδημαϊκή σου εμπειρία με την εφαρμογή που σχεδιάστηκε για να κάνει τη ζωή σου πιο εύκολη και πιο οργανωμένη.

Κατέβασε το myAUEB app σήμερα και άλλαξε την εμπειρία φοίτησής σου!

Our Impact

The transformation resulted in a state-of-the-art digital platform that significantly distinguished Mediastrom from its competitors, enhancing both brand value and technological superiority with a distinctly human touch. 

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New products added

We significantly expanded Mediastrom’s online catalog, offering customers an unparalleled selection of high-quality mattresses and sleep products.
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Increased loading speed

Enhancements to the website’s infrastructure provided a smoother, faster browsing experience that keeps customers engaged and reduces bounce rates.
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E-commerce sales

Our strategic overhaul of the digital platform led to a surge in e-commerce sales, demonstrating the effectiveness of combining user-friendly design with a robust online retail strategy.
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Increased return on investment (ROI)

The comprehensive rebranding and optimization efforts underscored the financial viability and success of our approach to digital transformation and brand communication.

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Crafting a Changing Perception Digital Ecosystem

A fresh digital ecosystem that Inspires and educate People to recycle their electric appliances To leave their footprint on society and the planet.

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Live Site

www.electrocycle.gr/

Project Kick Off Date

April 2022

Project Type

Website Redesign and Development

Engagement

2022 – Ongoing
Full Support

White Space Works

Information Architecture (IA), Messaging, Copywriting Data and Process Visualization, User Experience Design (UX), Website Design and Development, CMS Development, Custom Applications, Photography, Pictograms, Animation Design, Google Analytics, Search Engine Optimization (S.E.O), Search Engine Marketing (S.E.M).

The Case

Electrocycle, a pivotal public state organization, recognized a growing disconnect with society, especially younger demographics, and a need to invigorate its vast network of collection partners. With brand awareness languishing across various market segments and a general lack of knowledge on appliance recycling processes, Electrocycle embarked on a mission to reforge societal connections.

The organization faced the dual challenge of enhancing its digital presence to be both product and process-centric, aiming to transform the recycling experience into one that is user-friendly, visually appealing, and educational. This initiative was critical in addressing the low engagement levels and fostering a culture of recycling that leaves a lasting impact on both society and the environment.

The Case

Electrocycle, a pivotal public state organization, recognized a growing disconnect with society, especially younger demographics, and a need to invigorate its vast network of collection partners. With brand awareness languishing across various market segments and a general lack of knowledge on appliance recycling processes, Electrocycle embarked on a mission to reforge societal connections. With ambitious goals to double EBITDA through an aggressive acquisition strategy, the business needed to ensure digital operations were robust. As well as a consistent visual style, a thoughtful user experience was needed, to cater to multiple stakeholder needs and cover a number of different booking systems.
The organization faced the dual challenge of enhancing its digital presence to be both product and process-centric, aiming to transform the recycling experience into one that is user-friendly, visually appealing, and educational. This initiative was critical in addressing the low engagement levels and fostering a culture of recycling that leaves a lasting impact on both society and the environment.

The Challenge

Electrocycle faced the challenge of modernizing its digital presence to reconnect with society, particularly younger demographics, and invigorate its partner network. With low brand awareness and a general lack of knowledge about recyclable appliances and processes, the task was to transform a complex recycling system into a user-friendly experience.

This required overcoming the visual unattractiveness of used appliances, addressing diverse target group needs, and enhancing partner engagement, all while lacking compelling visual materials.

Our Solution

In response, we embarked on a comprehensive redesign and redevelopment of Electrocycle’s digital ecosystem, focusing on a platform that bridges society and partners. Through collaboration with Electrocycle’s innovative management, insights from surveys and stakeholder interviews informed our user-centric design.

We introduced engaging visuals, infographics, and animations to appeal to younger audiences, alongside a new communication strategy to boost awareness. The platform was optimized for SEO and mobile use, featuring an intuitive CMS and a novel home collection service.

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Our Impact

The revitalization of Electrocycle’s digital ecosystem has markedly improved the brand’s engagement with users and partners, achieving significant strides in market penetration and recycling awareness. Key outcomes include:
– Enhanced user experience and usability, making the recycling process more accessible and engaging.
– Personalized customer relationship management, fostering a stronger connection with the community.
– Strengthened partnerships with key collection points, ensuring alignment with Electrocycle’s mission.
– Achieved top-ranking positions in Google’s organic search results for relevant queries.
– Successfully implemented a home-to-home collection service, expanding the reach and convenience of recycling electric appliances.

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Upgraded Website Performance

The redevelopment efforts significantly boosted the website’s overall performance, ensuring a smoother, faster browsing experience for all users.
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Increase in Mobile Load Speed

Optimization techniques led to a doubling of the website’s mobile loading speed, catering to the growing number of users accessing the site via smartphones.
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Enhanced Hot Lead Generation

The new digital ecosystem has effectively tripled the generation of hot leads, indicating a higher level of engagement and interest in appliance recycling.

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B2B Strategic Sales Presentation, Unlocks Uncommon growth

Flexia’s Strategic Leap: Revolutionizing Packaging with Sustainability at its Core,
Unlocking New Markets and Redefining Industry Standards.

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Sales Tool

Killer Visual Presentation

Engagement

2021 – Present

Project Type

Marketing Strategy, Sales Strategy Sales Toolbox Development, Video Powerpoint Pitch Presentation. Lead Generation Scripts, Killer Visual Presentation Design, Follow Up Design

White Space Works

Marketing Strategy, Customer and Market Segmentation and Targeting Brand Strategy, Competitive Advantages Identification, Service Design and Branding, Product Range Design and Branding, Messaging, Copywriting, Data Visualization, Process Visualization, Video Motion Design, Animation Design, Sales Training

The Case

Flexia, a visionary in the packaging industry, embarked on a transformative journey to not only expand its market presence but also to innovate sustainable packaging solutions. Despite facing a competitive landscape dominated by established brands, Flexia recognized the urgent need to differentiate and productize its processes.

The company aimed to acquire key client accounts by leveraging its unique blend of academic know-how, skilled personnel, and a legacy of innovation. This strategic pivot focused on branding and visualizing sustainable packaging processes and product ranges, intending to elevate Flexia’s market position and contribute positively to environmental sustainability.

Client Brief

Flexia, a visionary in the packaging industry, embarked on a transformative journey to not only expand its market presence but also to innovate sustainable packaging solutions. Despite facing a competitive landscape dominated by established brands, Flexia recognized the urgent need to differentiate and productize its processes.
The company aimed to acquire key client accounts by leveraging its unique blend of academic know-how, skilled personnel, and a legacy of innovation. This strategic pivot focused on branding and visualizing sustainable packaging processes and product ranges, intending to elevate Flexia’s market position and contribute positively to environmental sustainability.

The Challenge

Flexia faced the daunting task of penetrating a market with little room for newcomers, aiming to acquire new key client accounts amidst stiff competition. The challenge was twofold: to productize the sustainable packaging process in a market with limited prior experience and a constrained portfolio.

This required not only a significant shift in strategy but also a creative approach to branding, product  and service development, all while maintaining the company’s commitment to sustainability and quality.

Our Solution

Our strategic response involved a comprehensive branding overhaul, starting with the case itself and extending to the visualization of the process and product range. We capitalized on Flexia’s rich academic knowledge and skilled personnel, highlighting the brand’s legacy and expertise in sustainable packaging.

We also designed and produced a highly aesthetic, video presentation, while we trained the whole sales department to perform at its best,This multifaceted approach aimed to not only distinguish Flexia in a crowded market but also to underscore its commitment to innovation and environmental stewardship, setting a new benchmark for the industry.

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Our Impact

The rebranding, strategic marketing initiatives, the new video sale too and our end to end training module, catalyzed Flexia’s growth, positioning it as a leader in sustainable packaging solutions. By focusing on innovation and sustainability, Flexia not only attracted over 200 new leads but also saw a 150% increase in its conversion rate and a doubling of sales.

This transformative strategy not only redefined Flexia’s market presence but also underscored its commitment to environmental sustainability, inspiring a new era of packaging solutions that marry functionality with ecological responsibility.

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New leads

Our targeted marketing and rebranding efforts significantly broadened Flexia’s market reach, attracting a diverse new clientele interested in sustainable packaging solutions.
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Increase in conversion rate

Enhanced branding and clear communication of Flexia’s value proposition in sustainability led to a remarkable uptick in engagement, turning prospects into loyal customers at an unprecedented rate.
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Increase in sales

The strategic pivot to sustainability and the effective showcasing of Flexia’s innovative solutions doubled sales, affirming the market’s demand for environmentally conscious packaging options.

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