Crafting a Changing Perception Digital Ecosystem

A fresh digital ecosystem that Inspires and educate People to recycle their electric appliances To leave their footprint on society and the planet.

View Live Site

Live Site

www.electrocycle.gr/

Project Kick Off Date

April 2022

Project Type

Website Redesign and Development

Engagement

2022 – Ongoing
Full Support

White Space Works

Information Architecture (IA), Messaging, Copywriting Data and Process Visualization, User Experience Design (UX), Website Design and Development, CMS Development, Custom Applications, Photography, Pictograms, Animation Design, Google Analytics, Search Engine Optimization (S.E.O), Search Engine Marketing (S.E.M).

The Case

The organization faced the dual challenge of enhancing its digital presence to be both product and process-centric, aiming to transform the recycling experience into one that is user-friendly, visually appealing, and educational. This initiative was critical in addressing the low engagement levels and fostering a culture of recycling that leaves a lasting impact on both society and the environment.

The Case

Electrocycle, a pivotal public state organization, recognized a growing disconnect with society, especially younger demographics, and a need to invigorate its vast network of collection partners. With brand awareness languishing across various market segments and a general lack of knowledge on appliance recycling processes, Electrocycle embarked on a mission to reforge societal connections. With ambitious goals to double EBITDA through an aggressive acquisition strategy, the business needed to ensure digital operations were robust. As well as a consistent visual style, a thoughtful user experience was needed, to cater to multiple stakeholder needs and cover a number of different booking systems.

The Challenge

Electrocycle faced the challenge of modernizing its digital presence to reconnect with society, particularly younger demographics, and invigorate its partner network. With low brand awareness and a general lack of knowledge about recyclable appliances and processes, the task was to transform a complex recycling system into a user-friendly experience.

This required overcoming the visual unattractiveness of used appliances, addressing diverse target group needs, and enhancing partner engagement, all while lacking compelling visual materials.

Our Solution

In response, we embarked on a comprehensive redesign and redevelopment of Electrocycle’s digital ecosystem, focusing on a platform that bridges society and partners. Through collaboration with Electrocycle’s innovative management, insights from surveys and stakeholder interviews informed our user-centric design.

We introduced engaging visuals, infographics, and animations to appeal to younger audiences, alongside a new communication strategy to boost awareness. The platform was optimized for SEO and mobile use, featuring an intuitive CMS and a novel home collection service.

View Live Site

Our Impact

The revitalization of Electrocycle’s digital ecosystem has markedly improved the brand’s engagement with users and partners, achieving significant strides in market penetration and recycling awareness. Key outcomes include:
– Enhanced user experience and usability, making the recycling process more accessible and engaging.
– Personalized customer relationship management, fostering a stronger connection with the community.
– Strengthened partnerships with key collection points, ensuring alignment with Electrocycle’s mission.
– Achieved top-ranking positions in Google’s organic search results for relevant queries.
– Successfully implemented a home-to-home collection service, expanding the reach and convenience of recycling electric appliances.

Upgraded Website Performance

The redevelopment efforts significantly boosted the website’s overall performance, ensuring a smoother, faster browsing experience for all users.

Increase in Mobile Load Speed

Optimization techniques led to a doubling of the website’s mobile loading speed, catering to the growing number of users accessing the site via smartphones.

Enhanced Hot Lead Generation

The new digital ecosystem has effectively tripled the generation of hot leads, indicating a higher level of engagement and interest in appliance recycling.